Showing posts with label fears and phobias of public speaking. Show all posts
Showing posts with label fears and phobias of public speaking. Show all posts

Monday, June 14, 2010

The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience

Book Club... And Then Some!


The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience    


by Carmine Gallo


Book Review by Richard L. Weaver II, Ph.D.

This Just as television stations admit their affiliation prior to any review or evaluation they make of a show or product that is produced by their parent company, I have to confess that I am a McGraw-Hill author, and this is a McGraw-Hill product; however, I did not know that until I opened the book to its title page.  (I confess, tongue-securely-placed-in-cheek, that it will be impossible for me to give this book a fair, impartial, and totally honest review!)  Am I biased by my 24-year history of working with McGraw-Hill?  Yes.  Am I biased by my excellent relationships established with the editors who have worked with me throughout this period of time?  Yes. ----but, I am going to continue none-the-less.

Anyone who knows my background knows that I have written more than a half-dozen different college textbooks on the subject of public communication, and my most recent textbook, Communicating Effectively (McGraw-Hill, 2009) (with Saundra Hybels) is currently going into its tenth edition. Half this textbook is devoted to public speaking; it is the section I always wrote even when Hybels was alive (she died in 1999).  My small (Elements of Style-like) book, Public Speaking Rules: All you need for a GREAT speech! (And Then Some Publishing, 2008), available from Amazon.com , covers all the essential information speakers need.  All this to say, is it any wonder I would be interested in this book by Carmine Gallo?

If you are an experienced speaker or you have read a great deal about public speaking, you are unlikely to find anything new in this book; however, if you want to remind yourself about what it takes to be a great speaker or you just want to polish and hone your skills, then this is just the book.  It is informative, specific, comprehensive, well-written, and complete with wonderful, engaging examples.

Gallo has structured her book much like one of Steve Jobs’ presentations.  That is, she has kept her chapters brief (“Obey the Ten-Minute Rule”—Intermission 1), includes brief summaries at the end of every chapter (“Director’s Notes”), offers short segments within chapters, provides tables, bullet-pointed lists, includes numbers of additional examples (“Share the Stage”—Act II, Scene 11), injects pictures of Jobs at work, begins every chapter with a summary quotation, and furnishes additional quotations, explanations, and stories set aside by brackets (much as my “Consider This” sections in Communicating Effectively).  There are a sufficient number of things going on that Gallo effectively grabs a reader’s attention, and rivets it to the printed page.

Gallo writes about the passion that drove her to write this book: “The purpose of this book is to help you capture that passion [the passion that drives us] and turn it into a story so mesmerizing that people will want to help you achieve your vision” (p. xvii).  She added, “Do not let your ideas die because you failed to present them in a way that sparked the imagination of your listeners.  Use Jobs’s techniques to reach the hearts and minds of everyone you hope to influence” (p. xvii).

If you want a great book on presentational skills, you can’t do better than this one!


This book is both available from Amazon.com: The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience

Thursday, October 8, 2009

Credibility has a direct influence on public-speaking effectiveness

by Richard L. Weaver II

When I taught the basic speech communication course, one of the cautions I offered students at the outset of the term, was to be careful about their credibility—their character in the eyes of others. Because their instructor, as well as their peers, would, at least in part, be determining their grade in the course, if they did things early-on in the course that would have a negative impact on their credibility, it would directly affect what occurred later.

You can’t make careless comments, come late to class, reveal characteristics that could make others question their trust in you, or show any degree of disrespect for the instructor or other class members, if you expect them to trust you, respect you, and value you later in the course.

The public-speaking portion of the course occurred during the final portion of the term, and speeches were evaluated by the instructor with direct input from all class members. Credibility has a direct influence on public-speaking effectiveness, just as it does on most aspects of our lives.

Carefully crafted credibility causes others to remain enthralled by your depth, complexity, and completeness. It not only captures attention but, often, causes others to want to emulate you.

Overall, it is important for you to look, sound, and act the part of a credible person. When your message and your credibility are not congruent (out of synchronization with each other), an unfavorable decision may be made.

The problem with credibility is first, that so many elements are involved in its composition. The second problem is that, often, it takes a long time to establish credibility, but it can disappear completely in the blink of an eye.

Why is it, for example, as Malcolm Gladwell, in his book, Blink (Little, Brown, 2005) explains, that art experts are able to detect forgeries nearly the second they look at an object? —Before they can conclusively even explain why they know it is a forgery, they can make a decision.

And the same is true for most people when they size-up others. Even though they may not be able to explain exactly why they feel as they do, they know whether or not they trust them. The difficulty is trying to isolate all the variables that make up credibility. Not only may some factors be personal, but the way factors interact also poses a problem.

One factor that may engender trust is the simple fact that someone took an interest in you, treated you as a personality, or made you feel important. It could be that they turned the spotlight on you—even if it was ever so briefly or quickly. It could be, too, that they simply let you know they were impressed by you.

When others let you know they are impressed by you, the most common reaction is to judge them the smartest, most knowledgeable and personable individuals in the world.

There are two levels of credibility. People often make judgments of speakers prior to the speech. Such judgments follow the cliche, “your reputation precedes you,” and they are based upon everything you know or have heard about speakers before you see and hear them in person. This is the level referred to in the opening paragraph of this essay when students are cautioned that what they do in class prior to the speech portion of the course, can hurt them.

All speakers can create a resume, establish credentials, build a reputation, or develop expertise, and all of these are important as speakers move toward delivering a speech. In general, however, they are completed before the speech occasion itself, and introducers of speakers make a point of highlighting many of those accomplishments.

But, the question here is, what can speakers do to build their credibility within the speech itself. It is the second level of credibility.

If you are a public speaker, and if your goal is to persuade others, there are a number of well-known, specific factors over which you have direct control. These factors can be grouped under the categories of competence, trustworthiness, and dynamism.

Competence is related to your knowledge base — how much you know. Are you trained, qualified, informed, and authoritative? The way to develop competence within a speech is to quote people who are acknowledged experts on your topic. Refer to your research effort, use the special vocabulary of experts, without being a verbal show off, and mention your personal involvement with your topic.

There are two other ways that can reveal competence, too, that are often overlooked. First, list the important facts or issues pertinent to your topic, even though you may later ignore all but a few of the issues during the body of your speech. People perceive lists as revealing knowledge or analytic skills.

Second, and this may be one of the most important ways people have to reveal competence, be organized. The organizational pattern you follow as you approach your topic is unimportant; the clarity of your organization reveals sound speech analysis.

Trustworthiness relates to the relationship you have with your audience in any particular speech context. Do listeners think you are kind, safe, friendly, and pleasant? To build trust, self-disclose (for example, what are your private reasons for being interested in your topic?), compliment your audience, ask for trust, demonstrate an awareness of alternative positions, claim your prior commitment (for example, remind your audience of your prior actions), claim common ground with your audience (for example, demonstrate that your basic orientation is compatible with theirs), and look your listeners in the eye as you communicate with them.

Dynamism is what is known as an activity dimension because it relates to how aggressive, bold, and forceful you are. To support dynamism within your speech, demonstrate active and emotional commitment to your topic. Be a fluent and purposeful speaker. And, by all means, exhibit an animated delivery style that verifies and underscores your concern, involvement, and interest.

As noted, credibility has a direct influence on public-speaking effectiveness, just as it does on most aspects of our lives. Not only must we be vigilant in constructing our credibility, but we must be even more vigilant and cautious in preserving it as well.
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Christine W. Zust, at the website EmergingLeader.com, has an essay entitled, “Communicating with credibility,” in which she discusses eight ways for developing (or maintaining) credibility: 1) align your verbal and nonverbal language, 2) lead by listening, 3) make realistic promises and keep them, 4) speak from the heart, 5) be yourself, 6) be an expert, 7) be honest, and 8) be proactive.


At the Thomas Group Ltd. website, there is a wonderful essay by Paul Thomas under his byline, “Thomas Tips,” entitled, “Establishing personal credibility,” which is specifically designed for those who are in, going in, or planning for a future in business. This is one of those “must read” essays full of practical, applicable, and useful suggestions.


You can read more about credibility in my book, Public Speaking Rules: All You Need for a Great Speech. Chapter 7, "Develop Your Credibility," (pages 75-92) discusses how you develop it through quality communication, before a speech, during a speech, and through interaction with your listeners. This book covers the nuts-and-bolts rules necessary for giving a great speech, and the book is both easy to read and easy to use.
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Copyright October, 2009 - And Then Some Publishing L.L.C.


Thursday, July 9, 2009

Piraeus & Athens: Learning so much, and yet so much more to learn

by Richard L. Weaver II

Prior to arriving at the port of Piraeus, we had a badly needed sea day. A day of rest between excursions! We needed time to just relax. In addition to listening to two lectures — one by a professor of history, Dr. Martin Binder, an excellent talk on the “Classical Greek Empire,” and one by the tenor, Alejandro Guierro, on “The Three Tenors” — I spent time in the ship’s library, “Words,” where many of these essays on Mediterranean observations were written. Celebrity’s “Discoveries and Enrichment” series is excellent, and the lectures are well attended.

Celebrity’s “Discoveries and Enrichment” series reminded me of Grand Circle Travel’s (GCT) “Discovery Series,” designed specifically to offer passengers unique opportunities to discover local people and cultures firsthand. Although GCT offers more experiences and numerous one-on-one style adventures, the difference comes down to numbers. Celebrity had 2,067 people onboard; GCT had only about 136, which they always divided into three groups of about 45-people with a cruise director in charge of each one. The point is — and this needs emphasis — their concern over providing passengers learning opportunities is greatly appreciated.

The port of Piraeus is a busy, international port that services all of Athens. Our Acropolis and sightseeing tour began on time, and our experienced (34-year) tour guide majored in English literature at the University of Athens. Knowledgeable, with a great sense of humor, she gave us dates, rulers, and historical information that you don’t get from reading a brochure.

Our tour began by entering the city center of Athens from the southwest along Syngrou Avenue. We drove past the Temple of the Olympian Zeus, the largest Corinthian-style temple in Greece, taking over 700 years to build. We saw Hadrian’s Arch which separates the old and new Roman towns. We saw the National Gardens, the National Library and Parliament Building as well as the Panathinion Stadium built in 1895 for the first modern Olympics in 1896.

From the Panathinion Stadium, our bus took us to the Acropolis, where they expect 17 million visitors this year. The marble pathways and 150 steps to the top of the hill were slick, the weather cool and windy, the crowds dense and loud, the structures imposing and impressive, and the views out over Athens unbelievable. We entered through the Porpylea Entrace, saw the Erectheum, and the Temple of Wingless Victory.

The Acropolis is the best known acropolis (high city) in the world. It is also referred to as the “Sacred Rock.” On March 26, 2007, it was proclaimed to be the pre-eminent monument in the European Cultural Heritage list of monuments. It is a flat-topped rock that rises 512 feet above sea level.

There is archaeological evidence dating human occupation of the Acropolis (then known as Attica) as early as the Middle Neolithic Era (6th millennium BC). Once into the Bronze Age (4th to 5th millennium BC), a Mycenaeum (last phase of the Bronze age) megaron (great hall) stood on top of the hill, housing the local potentate and his family, guards, workshops, and ordinary habitations. It was surrounded by a thick wall and this early Acropolis was spared the violent destruction experienced by other Mycenaeum palaces during the Dark Ages.

There were numerous changes in the Acropolis as various factions took it over in their attempts to seize political power by coups. Most of the major temples were rebuilt under the leadership of Pericles during the golden age of Athens (460-430 BC), and it was during the 5th century BC that the Acropolis obtained its final shape. Construction on it began in 447 BC and it was completed in 438 BC. Decorations were added until at least 432 BC.

Information from our tour guide that I found most fascinating was about the Parthenon named after Parthena (“Virgin” or “Maiden”) Athena. It was the Emperor Theodosius who turned the Parthenon into a Christian Church dedicated to the Virgin Mary. It was the Franks who turned it into a Catholic Church in 1204, and the Turks turned it into a Mosque in 1458.

You may wonder how it became the shell it is today? In 1687, when the Turks were using the Parthenon as a powder magazine, they were attacked by Venetian military forces of Morosini (with Otto Vilhelm Konigsmark (1639-1688) as field commander). A German lieutenant fired the fatal shot on September 26, 1687, and it reduced this crowning glory of Grecian art to a mere skeleton. The roof collapsed, and parts of the sculptures and pillars were destroyed, It is imposing nonetheless, and there is work going on that will completely restore the structure.

We were standing in the place where public speaking had its birth. On our tour of the Acropolis, we stood on the spot where Demosthenes and other citizens not only practiced, but in the Greek democracy, spoke out freely and often. The most important aspect of Greek society given to the rest of the world was democracy — stated by our tour guide, reinforcing in almost the same words what Dr. Martin Binder had told us earlier in his lecture on the Greek empire.

Given the excellent tour guide we had, it is clear that our sightseeing tour of Athens and the Acropolis could be done individually — without a tour — only with great difficulty. Knowing your way around and getting to the places you desire is tough for like other early European cities, the streets are narrow and the traffic is heavy. Even though our tour bus was big as it plied the narrow streets, it commanded an undisputed presence and negotiated easily for its right of passage, despite the yellow taxis, small cars zipping in and out, and the ever-present motor scooters. Our tour guide said, “There are many scooter accidents.”

We have learned so much. Our tour guide to the Acropolis, at the end of our tour as we were entering the port area, apologized for giving us so much information all at one time. She was right, it was overwhelming, but she didn’t need to apologize. The history and background of Greece is fascinating, to say the least. There is just so much to know and understand, and she barely touched the surface, of course. The information about the Acropolis and Parthenon in this essay gives little evidence of how much information we would have to absorb to completely understand it all and put it into the proper context.

One reason for writing these essays — especially for writing each so close to the time the excursion was taken — and for my wife taking the many photographs she did, is to preserve some differentiation. That is, the goal is to keep all of this information from becoming gray and undifferentiated. Clearly we learned so much, and yet there is so much more to learn.
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At www.in2greece.com, there are at least 40 icons tourists can click on to get information about Greece, the Port of Piraeus or surrounding areas.

At www.Greece-Athens.com you’ll find a panoramic view of the Port of Piraeus as well as nearly 40 icons, one of which has a variety of 360 paroramas. At its Athens website, you’ll find just as much helpful information on the city.

Matt Barrett’s Travel Guide, has an Athens Survival Guide that gives all the specifics including basic Athens information, walking in Athens, services, and additional information.
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Copyright July, 2009 - And Then Some Publishing L.L.C.

Tuesday, November 11, 2008

And Then Some News

And Then Some NewsFears and Phobias of Public Speaking
Exciting new video by Richard L. Weaver II, PhD

One of the primary reasons people avoid public-speaking situations has to do with the fears and phobias dredged up when the words "public speaking" are mentioned or when the thought of giving a public speech crosses their mind. There are six time-tested ways for dealing with these fears and phobias, and if you want change your attitude and take charge of your behavior, this new video on the "Fears and Phobias of Public Speaking" is an excellent place to start. Click here to watch the video




Thursday’s essay, “Open the mystery doors of your life,” is the second of three essays taken from the new book: You rules - Caution: Contents leads to a better life.

Share your And Then Some Link about opening the mystery doors of your life. What are your thoughts about it? Have you opened any mystery doors in your life? Can you tell us in what capacity you have opened mystery doors? With respect to opening mystery doors, what messages can you tell our readers? Can you share any tips, stories, or suggestions regarding opening mystery doors? We would love to hear your story. Do you have a friend, a family member, a neighbor, or someone you just know from a distance who has opened mystery doors?
Link us to your story...

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Thursday's And Then Some Essay preview
Open the mystery doors of your life
by Richard L. Weaver II

Excerpt:

The way to transformation, transcendence, wisdom, spirit, and heart is by making a commitment to stretching the boundaries of our mental, spiritual, and physical worlds. With such dedication, we can then break out from our present comfort zones and develop meaningful, openhearted relationships, deep learning situations, intimate communication, profound ideas, poignant emotions, and physical renewal. Only with this kind of growth, change, and development can we open the mystery doors of our lives.


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