Monday, June 22, 2009

Book Review Mondays

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Get People to do What You Want: How to Use Body Language and Words to Attract People You Like and Avoid the Ones You Don't
by Gregory Hartley and Maryann Karinch

Book Review by Richard L. Weaver II, PhD.

Hartley and Karinch's 283-page book, Get People to do What You Want, has a great title that, by itself, will attract readers. The authors give some information on what motivates people, and I think beginning a book with this title with an explanation and application of Abraham Maslow's Hierarchy of Needs is a superb idea, and it may be one (maybe even the) most important part of the book. If you are familiar with the area of persuasion, there are many books in the field (as you already know) that offer information. If you're looking for insights, new information or perspectives, recent evidence or new resources, or suggestions that exceed what you already know from common knowledge or commonsense, look elsewhere. The examples are interesting, the book is simple to read, the suggestions are straightforward and easy to put into use, and, overall, it provides a broadbased beginning point --- an elementary approach --- for those interested in persuading others.


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