Monday, September 13, 2010

Monday Morning Motivation: Five Steps to Energize Your Team, Customers, and Profits

Book Club... And Then Some!

Monday Morning Motivation: Five Steps to Energize Your Team, Customers, and Profits          

by David Cottrell

Book Review by Richard L. Weaver II, Ph.D.

It appears from the front of this book that this is the sixth book in Cottrell’s “Monday Morning” series.  The five steps he discusses in this 176-page small book are synchronization, speed, communication, customer passion, and integrity.  Prior to discussing these topics, he explains the use of the formula E=mc2—in which E represents energy, m represents mass, and c represents the square of the speed of light in a vacuum.  .He uses it to help explain his “Leadership Energy Equation,” motivation, and the positive energy required to empower people to achieve their targets.

This book, says the author, “is a blueprint showing how successful organizations and their leaders use energy to drive individual motivation in order to survive and thrive in any economic condition” (p. 6).  He goes on to say, “The techniques offered in this book will provide you with the necessary tools to harness the energy of your organization, move it to higher levels of achievement, and emerge from any economic condition stronger and more resilient” (p. 6).

Each chapter ends with discussion questions and blanks that you can fill in to apply the chapter’s content to your own specific business or organization.  This is clearly designed to be used as a workbook, and what Cottrell would like to see is business associates (or teams) getting together on Monday mornings—for the course of the book—to discuss the chapters and write specific ideas to accomplish what he writes about.

The book is well written, the examples are short and to the point, the content appears to be on target (simple and easy to understand), the questions at the end of chapters are useful, and the suggestions Cottrell makes for improving organizations appear sound, practical, and easy to apply.  I think this would be an interesting and useful book for business associates or teams to use, and the idea of gathering on a series of Monday mornings to discuss the topics using the questions, and suggest ways the organization can improve, would be a great way to bring people together, help people move forward with specific guidelines and ideas, and build coherence and unity. 


This book is both available from Monday Morning Motivation: Five Steps to Energize Your Team, Customers, and Profits

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