Tuesday, December 7, 2010

Choice Overload Essay Preview

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Thursday's And Then Some Essay preview:

Thursday’s essay is called, "At what point do customers have choice overload?"  Choice produces paradoxical effects.  For example, people feel an enormous burden to get enough information to make good decisions.  Do they have the time to find the best digital camera, the best cell phone plan, the best 401(k), the best health insurance, the most economical automobile?

At what point do customers have choice overload?

by Richard L. Weaver II


Studies have proven that when customers are given a narrow-range of choices, they are more likely to make a purchase.  In one study, significantly fewer choices increased purchasing propensity by ten times. It is true that without any freedom of choice, life would not be worth living.  But, it is also true that more choice does not necessarily mean greater happiness.  You do wonder, at what point customers have choice overload?

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